English for Professional Purposes
Brand-new professional language course that teaches real-world skills for sales and marketing communications
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The Language of Your Success

Whether you are going to work in the traditional sphere of Sales and Marketing or specialize in the cutting-edge realm of Digital Economics, you cannot but master the Language of Global Success, namely English, the lingua franca of modern times.


Studying English for Professional Purposes at CifrEk in KubSAU, you will:


  • learn about holistic approach to Sales, Marketing and Economics
  • study fundamental communicative principles of professional discourse
  • enhance your active vocabulary within your professional area of study
  • improve receptive skills of reading and listening in working contexts
  • qualify in speech production through confident speaking and writing
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Syllabus
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Course Syllabus
Lecture - English for Professional Purposes
September 3rd 2024, 1:50 pm, 010 Zoo

Classwork

Hometask
Topic 1 - Sales
September 13th 2024, 5:20pm, 19 Mech

Classwork
  • study Sales in Student's Book, pp.4-5 & listen to the audio (download as MP3)
  • discuss the specifics of working in Sales and make a list of necessary skills
  • complete Quiz #1 - Sales to revise and practise topical Vocabulary & Grammar

Hometask
  • revise Sales & watch the Video (watch as MP4)
  • prepare to role-play a conversation between a manager & a candidate (ex.7,8)
  • write out the unknown words or phrases and use them in your own sentences (watch on Youtube and use the Excel)
Topic 2 - Types of Sales. Part 1
September 17th 2024, 3:35pm, 745 HQ

Classwork
  • study Types of Sales 1 in SB, pp.8-9 & listen to the audio (download as MP3)
  • discuss the existing types of Sales in Russia and focus on the most popular ones

Hometask
Topic 3 - Types of Sales. Part 2
September 27th 2024, 5:20pm, 19 Mech

Classwork
  • study Types of Sales 2 in SB, pp.10-11 & listen to the audio (download as MP3)
  • discuss the existing types of Sales in Russia and focus on the most popular ones

Hometask
  • complete Quiz #3 - Types of Sales. Part 2 to revise and practise topical Vocabulary and Grammar
  • prepare a short Resume to apply for a positions in Sales (B2C, B2B, B2G) and get ready to role-play a dialogue as a candidate
  • write out the unknown words or phrases and use them in your own sentences (watch on Youtube and use the Excel)
Topic 4 - Sales Systems
October 1st 2024, 3:35pm, 745 HQ

Classwork
  • study Sales Systems in SB, pp.4-5 (Book 2) & listen to the audio (download as MP3)
  • watch the Video on Sales Systems & discuss current Sales Systems used in Russia and abroad and share which of them you use in your work

Hometask
Topic 5 - Sales Presentations
October 11th 2024, 3:35pm, 745 HQ

Classwork

Hometask
Topic 6 - Sales Forecasts
October 15th 2024, 5:20pm, 19 Mech

Classwork
  • study Sales Forecasts in SB, pp.22-23 (Book 2) & listen to the audio (download as MP3)
  • discuss the functions of a Sales Forecast and share your experience in doing one

Hometask
Topic 7 - Sales Ethics
October 25th 2024, 3:35pm, 745 HQ

Classwork
  • study Sales Ethics in SB, pp.30-31 (Book 2) & listen to the audio (download as MP3)
  • discuss the rules of Sales Ethics and share a case when they were broken

Hometask
Topic 8 - Marketing
November 7th 2024, 1:50pm, 326 Zoo

Classwork
  • study Marketing in SB, pp.6-7 (Book 1) & listen to the audio (download as MP3)
  • discuss the specifics of working in Marketing and make a list of necessary skills

Hometask
Topic 9 - Marketing Mix. Part 1
November 12th 2024, 3:35pm, 745 HQ

Classwork
  • study Marketing Mix. Part 1 in SB, pp.12-13 (Book 1) & listen to the audio (download as MP3)
  • discuss the 4 Ps of the Marketing Mix and share your experience in applying its elements to your work

Hometask
Topic 10 - Marketing Mix. Part 2
November 12th 2024, 3:35pm, 745 HQ

Classwork
  • study Marketing Mix. Part 2 in SB, pp.14-15 (Book 1) & listen to the audio (download as MP3)
  • discuss the 7 Cs of the Marketing Mix and share your experience in applying its elements to your work

Hometask
Topic 11 - Marketing Research
November 22nd 2024, 5:20pm, 19 Mech

Classwork
  • study Marketing Research in SB, pp.12-13 (Book 3) & listen to the audio (download as MP3)
  • discuss the types of Marketing Research and choose the one that can be applied to your current work

Hometask
Topic 12 - Marketing Strategies
November 26th 2024, 3:35pm, 745 HQ

Classwork
  • study Marketing Strategies in SB, pp.16-17 (Book 3) and listen to the audio (download as MP3)
  • discuss various Marketing Strategies that are popular among marketers in Russia

Hometask
Topic 13 - Market Segmentation
December 6th 2024, 5:20pm, 19 Mech

Classwork
  • study Market Segmentation in SB, pp.24-25 (Book 3) and listen to the audio (download as MP3)
  • discuss different ways to divide markets into smaller groups

Hometask
Topic 14 - Marketing Ethics
December 10th 2024, 3:35pm, 745 HQ

Classwork
  • study Marketing Ethics in SB, pp.28-29 (Book 3) and listen to the audio (download as MP3)
  • watch the Video on Marketing Ethics and disucss the typical (un)ethical issues (download as MP4)

Hometask
Final Exam - Pass / Fail
December 17th 2024, 1:50 pm, 019 Zoo

Task #1
  • Read one of the following texts and summarise it in English (or in Russian), read out part of the text and translate it orally:
  1. Wanted. Sales Associate at an IT Company
  2. ABC Sales. June Newsletter
  3. Craig Johnson's Resume
  4. Sales Pro Systems
  5. The Sales Pitch
  6. Annual Sales Forecast Summary
  7. Employee Handbook. Ethics
  8. Southwest Marketing Agency Services
  9. IGI Marketing Services
  10. Marketing Mix Orientations
  11. In Focus Marketing Research
  12. Marketing Strategy and Market Success
  13. Market Segmentation
  14. Marketing Ethics in a Diverse Economy

FIND THE TEXTS VIA THE LINK

Task #2
  • Role-play one of the following situations in English using your active vocabulary, structuring your speech and minding the intonation:
  1. A conversation between a manager and a candidate about a job in sales.
  2. A conversation between a current employee and a salesperson about job duties.
  3. A conversation between a manager and a candidate about a job resume.
  4. A conversation between a salesperson and another salesperson about promotional material.
  5. A conversation between a salesperson and a manager about sales presentation notes.
  6. A conversation between a manager and another manager about a sales report memo.
  7. A conversation between a manager and a salesperson about a letter from a customer.
  8. A conversation between a marketer and a client about a marketing plan.
  9. A conversation between an account manager and a new client about the marketing mix.
  10. A conversation between two employees about the marketing plan worksheet.
  11. A conversation between a client and a marketing firm employee about customer needs and marketing options.
  12. A conversation between a client and a marketing firm employee about available marketing options and a course of action.
  13. A conversation between a marketing firm employee and another marketing firm employee about a new employee evaluation.
  14. A conversation between a marketing employee and an executive about an incident report.

FIND THE PROMPTS VIA THE LINK
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Ilya E. Fedorov
Senior Lecturer, MA in Linguistics, Cambridge Advanced English C1

since 2010 - Teacher of English as a Foreign Language, incl. over 5 years in State Universities

from 2013 to 2015 - Executive Producer of the international GG Jazz Festival in Krasnodar, Russia & Vienna, Austria

from 2015 to 2021 - Founder & Director of the Centre for Science & Education Jazzalingvo Solutions

since 2017 - Holder of the Cambridge Advanced English C1 Language Certificate

since 2021 - Senior Lecturer at the Institute of Digital Economics & Innovations in KubSAU
since 2022 - Specialist in Innovative Educational Programs Development at the Priority 2030 Project Office in KubSAU

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e-mail: fedorov.i@kubsau.ru
Kalinina St. 13, Krasnodar, Russia, 350044
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